As part of the relaunch of the newly redesigned MediaNews Group website (www.medianewsgroup.com), we are proud to present The Media Trigger, a blog dedicated to sharing information and communication with consumers and advertisers alike. This blog will reflect on news about MediaNews Group as well as media in general. For advertisers it is a place to discover our capabilities and the audience reach that the MediaNews Group network offers. For consumers, we will highlight progress and advances in  news media and our brands, the topics that are important to our loyal readers and viewers.

Media is evolving, plain and simple. MediaNews Group has a rich history in newspapers. Our newspapers have established themselves as advocates and watch dogs of the communities in which they reside. In many of our markets, the newspaper is the cornerstone of the cultural landscape, reporting community, political, sporting and lifestyle news and events.

But media is evolving. Consumers today are savvy and technologically-advanced. The methods they access news media keep evolving to the demands of the news consumers. Newspapers are a great part of American history and the media extensions of our newspapers keep our brands relevant and competitive in this 21st century media era. Our newspapers have news websites that share breaking news at a rapid pace. A great amount of people marry online media and the newspaper experiences by subscribing to our electronic editions, the online equivalent of the traditional print publication. Most people can access media through the mobile platform in real-time. Social media outlets, like our extensive collection of breaking news and editorial Twitter feeds, canvas the news as it is breaking. Facebook is proving to be another outlet that enables the sharing of content and information to your growing network of FB friends. All of this defines news media today and a great majority of our brands have had offerings in these platforms for years. All of these different ways of obtaining news and media still shares a common thread, informing the public with the highest quality  journalism available in their region and endorsing the complete advocacy of local community activities and growth.

If we combine the heritage and foundation that our newspapers have developed and provide media access to consumers in the ways in which they prefer to consume media, we can then look forward to a bright future progressing with the evolving times. We aim to be a forward-thinking 21st century media company, providing market leadership that illuminates the media landscape.

From time to time, we will have guest blog entries from different people within MediaNews Group, sharing opinions, experiences and knowledge in their respective fields, so keep in tune with us and we look forward to exchanging ideas and thoughts with you.